Cultural differences are major from one country to another, even though needs for wellness can be similar. Every international development should assess the spa concept specificity (USP) and products offer through local cultural codes and practices of the target.
Economic leverages are different according to locations. Development strategy includes the definition of an economic model consistent with the defined target.
International visibility may required large investments (marketing, communication, prospection, adjustments) which need to be focused and organized to meet with a real return on investment.
The Wellness market is young, dense and an opportunity for sustainable development. Positioning on this market entails :
- A differentiating concept or offer
- Definition of a clear target
- A solid economic model
- Required resources for development
- A planned and organized roadmap
Depending on your goals, G.P.S.A. proposes to support your international development through strategy and business plan set up, targets identification, prospection, project assessment, negotiation support, and project follow up.
As a Real ambassador of your brand, we participate actively to your international notoriety and business development.
GPSA is in charge of evianSPA international development on behalf of evian©.